Why ASIG exists
Brands are increasingly interested in African sport, but the information they need is scattered, often unpublished and hard to verify.
Many sports properties have strong audiences and stories, yet struggle to present them the way sponsors expect. ASIG was created to close that gap with structured, sourced intelligence and practical advice.
Our approach
A living database
We continuously map African sports properties, sponsorship deals and the brands behind them.
Transparent by design
Each figure comes with its source, its date and a confidence level.
Consent first
We work directly with clubs, federations and events, and share their information only with their agreement.
Independent recommendations
Our recommendations are guided by fit alone. Properties never pay to be recommended, and any relationship with a property is disclosed.
The founder
A life shaped by sport
Massamba's connection to sport dates back to early childhood, when he began playing tennis and football at the age of five.
Having lived in several African countries, he has witnessed first-hand the capacity of sport to give young people from modest backgrounds a sense of purpose and, in many cases, a path to a different future.
I believe sport changes lives. Africa is home to the fastest-growing young population on the planet, and investing in its sport is an investment in community, opportunity and growth.
Massamba brings eight years of experience in international partnerships within the technology industry, with leading companies such as Celonis and Amazon Web Services. He founded ASIG to connect brands with the right African sports properties and to give African talent the international visibility it deserves.
Master's in International Commerce, IE Business School · Bachelor's in Economics, Université de Montréal
We also brief investors, agencies and public bodies who want to understand Africa's sports economy. Get in touch
Let's talk
Tell us a little about your project. We reply within 2 business days.