Find the right sports partners in Africa, with data you can trust
ASIG helps brands identify, evaluate and activate sports sponsorship opportunities across African markets.
The challenge
African sport has young, passionate and fast-growing audiences. But sponsorship decisions are hard to make from far away: information is scattered, audience data is rarely published, and it is difficult to know which properties are reliable and who decides.
What we offer
Market intelligence
A clear picture of a country or sector: the key properties, who already sponsors whom, audiences and the categories still open.
Opportunity identification
Tell us your goal, your target audience and your priority markets. We shortlist the properties, athletes and projects that fit, and explain why.
Sponsorship advisory
From evaluating a property to introductions and deal structure, we take you from first interest to a partnership that works.
Sponsorship formats we look at
Athletes and ambassadors
Individual stars with home and international audiences.
Community and impact
Projects such as pitches, equipment or education programmes.
Grassroots and academies
Youth development and the stories that come with it.
Tourism and country visibility
Sport as a showcase for a destination.
Clubs, leagues and events
The classic sponsorship rights.
How a briefing works
Your goal
A short call on your objectives, audience, markets and budget range.
Our research
We use our database and talk to properties on the ground.
Your shortlist
A concise report with the options that fit, their audiences, assets and risks.
Introductions
If you want to go further, we connect you with the right people.
Our focus
African countries we track
Sectors
Early partner offer
Our first brand partners receive a complimentary market briefing on one of the countries we track: sponsorship landscape, key properties and opportunities in your category.
Request a briefingQuestions brands ask us
How do we start working together?
With a short call about your goals, audience and markets. We then share an initial view of the opportunities.
Which markets do you cover?
We currently track 14 African countries, from Senegal and Morocco to Kenya and South Africa, plus pan-African competitions. The full list is above, and it grows every week.
Where does your data come from?
Official sources, public data and information shared directly by properties. Every figure shows its source, date and confidence level.
Do properties pay to be recommended?
No. Recommendations are based only on fit with your goals. Properties cannot pay for a place on a shortlist, and we disclose any relationship we have with a property we recommend.
Do you sell sponsorship rights?
No. We advise brands on what fits their goals and introduce them to the right properties.